The actress Emily Blunt has been announced as the new face of Yves Saint Laurent’s Opium fragrance.
The famous scent has been on the farket since 1977 and Emily understands the importance of being its face.
“I am very honoured to have been chosen to be the face of Opium,” she says. “It is really exciting to embody a fragrance which has stood the test of time without its allure ever being diminished. Being part of this campaign and being able to tell the story of this very evocative fragrance is a real thrill”.
Emily Blunt worked with the photographers Romain Gavras and Patrick Demarchelier on the seriously sexy ampaign that will be on air in October.
Renault de Lesquen, president of YSL & Designer Brands, describes Emily Blunt in the campaign as ”a fiery, almost reckless woman with magnetic seduction, that nobody or nothing can resist’.
I think that YSL couldn’t have choose a better Face for the campaign!
What do you think? Do you believe Emily is suitable as the Face of Opium?